Turning your generated AI Design into unique, complex systems
“Our approach starts with structure. Before pixels, we map information architecture, user roles and decision flows — because in a data-heavy product, the hardest design problem is almost never visual.”
Trusted by teams at
- BlackSwan
- Shibolet & Co.
- Menora
- Zammit
- Beta Pharmacy
- Shomrat Hazorea
- Ministry of Defense
- Begin Heritage Center
- Ichilov
- Beehive
- Hacker U
- code-oasis
- Worx
- Migdal
- Nitzat HaDuvdevan
- UTI
- Balamunth
- Cellcom
- Weizmann Institute
- Strauss Water
- Cura9
More products
Selected Work.
Each of these was designed end-to-end — taken from a blank canvas through discovery, information architecture, UI, and launch. Different industries, same approach: own the problem, ship the product.
What I do best
Making the dense, complex layers of software feel obvious — for the experts who live inside them every day.
01
UX Strategy & Flow
Converting intricate concepts into navigable user experiences aligned with business needs. Information architecture, user roles, decision flows.
02
UI Design for Web & Mobile
Accessible, responsive interfaces optimized across platforms. Design systems that scale from configurator screens to executive dashboards.
03
Interactive Prototyping
Production-fidelity Figma prototypes to validate flows, test concepts and align teams before engineering invests.
04
Complex System Design
Multi-surface products where the data is rich, users are expert, and the interface has to disappear into the work - risk engines, legal portals, manufacturing tools.
Testimonials
Working with Meytal was one of those rare collaborations where everything simply clicks - strategic thinking, high-level visual execution, smooth communication, and endless patience. She has a gift for taking complex ideas and turning them into clear, precise, user-focused experiences, while maintaining sharp attention to detail throughout the process. Beyond her impressive design skills, she's a joy to work with.
Main gallery
Use cases.
About
Making complicated into easy for users.
Senior product designer with a decade of work across complex systems - financial risk platforms, legal operations, healthcare apps, manufacturing tooling and insurance portals. The common thread is depth: products where the data is rich, the users are expert, and the interface has to disappear into the work.