Healthcare
Movement
A corporate health checkup app for Ichilov hospital. Designed for employees of organizations that subscribe as a benefit.
Type
B2B2C
Role
Product Designer
Scope
- Mobile UX
- Dashboard design
- Form design
- Patient flows
Movement is the patient-facing app for Ichilov Hospital's corporate health-checkup service. Employees of subscribing organizations use it to fill out self-assessment questionnaires, see which treatments their results recommend, book appointments, view test results, and read post-visit summaries - the entire arc of a checkup in one calm, consumer-grade interface instead of a clinical portal.
01 · Section
The service
Ichilov runs the checkup as a B2B benefit: organizations buy access for their staff, and the app is each employee's point of contact with their own care. That distribution shapes the brief. Users aren't sick - they're checking in. The product has to feel like a benefit worth opening, not a clinical portal worth dreading, while still holding the depth of a real care flow: questionnaires that drive treatment recommendations, scheduling, results, summaries, and body measurements over time.
02 · Section
The dashboard
The home screen answers one question: where am I in my care, right now? It surfaces only what actually changes day-to-day - the checkups the user has purchased, the next appointment, the latest body measurements, and quick paths into recent results. Everything deeper sits one tap below. The goal was glance-able, not encyclopedic.
03 · Section
Questionnaires
Self-reported answers are what make the rest of the checkup accurate, so completion rate becomes the key metric - yet no one opens a healthcare app excited to fill out a questionnaire. I designed the questionnaires to feel experiential: colorful, inviting, rich with icons, generous spacing, and large, easy tap targets, paired with short, conversational phrasing. The form needed to feel less like a clinical intake and more like a brief, friendly check-in - easy to start, easy to continue, and possible to complete in a single sitting.
04 · Section
Mobile First
The majority of users access the product via mobile, so the entire experience was designed mobile-first - not as a scaled-down version of desktop, but as the primary interaction model. Every flow was defined for small-screen behavior first, with progressive enhancement on larger devices.