Manufacturing
Zammit
A B2B platform that digitizes custom laser-cut manufacturing - letting engineers, architects, and retail professionals configure and order without going through sales.
Type
B2B
Role
Lead Product Designer
Scope
- End-to-End Product Design
- 40 Product Configurators
- 25 E-commerce Flows
- 6 Segment Onepagers
- Web + Mobile
Zammit transforms a traditional custom laser-cut manufacturing business into a digital procurement platform - where engineers, architects, contractors, and retail professionals can configure complex made-to-order products and place orders without going through a sales intermediary. The most demanding design challenge of the engagement was the retail shelving planning system - a configurator that lets users design intricate shelving systems for commercial spaces, defining everything from overall dimensions and shelf count to edge profiles, individual shelf depth, and placement logic. That single configurator distilled what the entire platform was trying to be: deep parametric control made operable by a human, not an engineer with CAD software.
01 · Section
The challenge
Custom laser-cut manufacturing carries some of the most technically dense decision-making in B2B commerce. Each product type has its own dimensional constraints, material rules, fabrication tolerances, and pricing logic. Traditionally, this conversation happens between a buyer and a sales engineer, over email, with quotes assembled by hand. The brief was to digitize that entire interaction - across approximately ten product categories spanning structural systems, retail fixtures, architectural elements, industrial components, and logistics solutions - and serve six distinct professional audiences, each arriving with different needs: engineers sourcing structural components, mid-sized factories procuring industrial parts, maintenance personnel and contractors ordering replacements and custom fits, architects specifying bespoke elements, retail professionals designing in-store displays and fixtures, and logistics professionals procuring infrastructure. The challenge was simplifying product configuration and adaptation processes deeply enough that any of these audiences could navigate them seamlessly, without prior learning - while preserving the technical precision their work demands.
02 · Section
Approach & collaboration
The project ran solo on design across approximately two years, in tight collaboration with the Zammit team. The technical foundation was DriveWorks - a manufacturing configurator engine with its own rules and constraints for how parametric logic can be exposed in a UI. Every flow had to be designed not only for user clarity but for compatibility with the system's underlying configuration architecture. To design the configurator flows credibly, I spent significant time learning the manufacturing domain itself - meeting with the engineering team, studying fabrication logic, and visiting a factory to understand the products from the floor, not just from spec sheets. The visit changed how I thought about several flows: when you've watched a sheet of metal become a finished part, you design the configurator that orders it differently.
03 · Section
The Retail Shelving Planning System
The shelving planning system is a configurator for designing complete in-store shelving installations - not a single product, but an entire fixture system inside a commercial space. Users define a wide range of parameters: overall system width, number of shelves, where each shelf sits in the system, shelf edge types, the depth and size of each individual shelf, and how the whole composition fits inside the store's footprint. The complexity was layered: every parameter affected the geometry of the others, every change had cascading effects on cost and feasibility, and the entire interaction had to remain comprehensible to a retail professional thinking about their store - not an engineer thinking about CAD constraints. The design solution surfaces parameters progressively, lets users see the system updating as they configure, and keeps the underlying manufacturing rules invisible until they actually matter. Configuration becomes a spatial design exercise, not a technical specification task.
04 · Section
Forty configurators, one system
Designing forty product configurators across ten categories without fragmenting the experience required treating the configurator itself as a system. Shared interaction patterns, consistent parameter controls, a unified preview model, and predictable flow steps run across all forty flows - so that learning one configurator effectively teaches you all of them. Variation lives only where the product genuinely demands it.
05 · Section
Segmented entry - six onepagers
Engineers and architects don't arrive at a manufacturing site with the same questions. Six dedicated onepagers - one per professional segment - translate Zammit's offering into the language each audience already speaks. The onepagers route users into the configurators most relevant to their work, with framing, vocabulary, and visual hierarchy adjusted to the segment's mindset. The same products, surfaced through six different doors.
06 · Section
The full purchasing workflow
Beyond the configurators themselves, the platform needed a complete e-commerce backbone - twenty-five flows covering quote generation, account management, OTP verification, checkout, and order tracking. The transition from 'configuring a custom part' to 'completing a transactional purchase' had to feel like one continuous experience, despite combining two very different interaction models.
07 · Section
Deliverables
End-to-end design of the Zammit platform across web and mobile: forty configurator flows across approximately ten product categories; twenty-five e-commerce flows covering the full purchasing lifecycle - quote, account, OTP verification, checkout, and success states; six segment-specific onepagers for the platform's professional audiences; and mobile variants for every surface. The work was grounded in a factory-floor visit and designed inside the architectural constraints of the DriveWorks configurator engine.
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